Building the Better Workforce: Keys to Improved Recruitment and Retention

As the U.S. labor market strengthens, employees have more choice. Job growth is on the rise and with it the need for in-demand talent. The companies that attract and retain the best employees will come out ahead. HR decision makers need to leverage strong recruiting and retention strategies to win in today's changing workforce environment.

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Keys to Recruitment

1. Build Your Brand

Define your organization's brand in a way that proactively engages workers. Across all chosen platforms, be clear, consistent and focused on the needs of the potential employee.

2. Consider New Sources

Broaden your outreach to untapped or under-tapped groups you previously have not pursued—think veterans, retirees, people with disabilities, women and minorities.

3. Create Compelling Job Ads

Craft clear, informative job ads that present a compelling case for your organization. Highlight what your organization could do for job seekers.

4. Boast About Benefits

Review your employee benefits package to ensure you are competitive. Then, leverage your benefits as a part of your recruitment strategy to close the deal with in-demand employees.

#3 Craft clear, informative (and compelling) job ads.

Keys to Retention

1. Strong Communication

Successful organizations listen well and provide feedback. Consider implementing the “stay interview” and explore ways to measure the satisfaction of your employees through tools like a net promoter system.

2. Training and Development

Training and development programs help employees develop skills that lead to improved performance which benefits the company and opens new career options for the employee.

3. Rewards, Perks and Promotions

To keep top performers in today's workforce climate, companies must consider rewards such as pay raises and bonuses, and work-life balance perks like flextime and work-at-home options.

Strong communication
#1 Strong communication. Successful organizations listen well and provide feedback.

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Resources

Case Study

Retention Success at Raleigh-Durham International Airport

RDU's relationship with Manpower has been successful because we continuously provide feedback to each other, which has allowed us as a team to enhance our overall customer service while reducing expenses…

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Whitepaper

Building the Better Workforce: Keys to Improved Recruitment and Retention

Improving recruitment and retention requires a change in strategy. But at an even more basic level, the role of HR should evolve. This has become the era of the HR manager as entrepreneur – proactive and expert in many different areas of business.

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Video

Building the Better Workforce: Keys to Improved Recruitment and Retention Video

As the U.S. labor market strengthens, employees have more choice. The companies that attract and retain the best employees will come out ahead.